Event Schema Design

When product, mobile, and web each invent their own event names, dashboards become museums of synonyms. Schema Design starts from the decisions you make weekly—activation, paywall, core loop—and works backward to the few events that must exist.

We draft property contracts (required keys, allowed values, null rules), map owners per domain, and document how web and native should stay comparable without stuffing platform into the event name.

You leave with a schema document, a short example implementation guide for engineers, and a review pass on your first three instrumented features under the new rules.