Lab journal
Short writing from engagements—schemas, path clinics, continuity artefacts, and honest scope.
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Build the schema before you build another dashboard
A polished chart on messy events only accelerates the wrong debate.
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Permission dialogs that invent funnel cliffs
A step that fires after a system prompt can look like mass abandonment.
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When KST calendars and UTC warehouses disagree
Day-one retention can shift when midnight moves—not when the product does.
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What softwareanalyticslab does—and does not—sell
Expect measurement clarity and owned artefacts, not a managed growth machine.
